About us

Since 2003, we’ve been creating clothing for Norwegian graduates who want more than just a look 
— they want comfort they can live in. What started as a small idea for softer, better, more relaxed student 
outfits that has grown into a brand trusted by students all over the world.

From day one, our focus has been simple: style that feels good, and comfort that lasts. 
We believe clothes should make life easier — whether you’re chilling with friends, gearing up for a party, 
or enjoying those everyday moments that matter most.

Our products are designed for people who take life seriously… but not too seriously. 
Today, our clothing is enjoyed far beyond Norway — by people who appreciate comfort, quality and that everyday ease we’re known for


Over 20 years later, our mission is the same: deliver quality, comfort, and a little bit of that carefree vibe students love.

Comfort awaits.